Back in March, a Walmart store in Louisiana made headlines when it priced a discontinued black Barbie doll less than a similar white Barbie doll. ABC News quoted a Harlem community organizer who said Walmart was "devaluing the black doll" and a sociology professor from California who said that Walmart was sending a message that they "value blackness less than whiteness."
Now a Target store in Florida is in the news for pricing a discontinued white doll less than a similar black doll. Is Target being accused of "devaluing the white doll" and "valuing whiteness less than blackness"?
No, of course not.
Instead, Target is being accused of racism against blacks for making them pay more for a doll that resembles them. The Miami New Times quoted a black Target shopper as saying, "I feel sick right now."
When a Target employee explained to the customer that "most people are happy to hear that their doll isn't being discontinued," she became even more disconsolate. "When is this sort of thing going to stop, man?"